Some products of HTC, the most popular mobile phon

Some products of HTC, a loss making brand, will be produced by outsourcing companies

for a long time, HTC, a Taiwanese brand manufacturer, has always regarded apple and Samsung as its most direct competitors. However, even when many companies focus on design and outsource production, HTC has always insisted on independent production. However, in the case of continuous losses and market share being eroded, its brand positioning finally began to sink

after continuous losses, Taiwan brand manufacturer HTC began to cut costs to obtain opportunities to turn around losses. On May 6, according to wall street news, HTC has begun outsourcing some of its intelligent production tasks to other manufacturers this quarter, which is the first time in the company's history

at the end of March this year, Zhang Jialin, chief financial officer of HTC, revealed this intention in an interview with the media. We consider outsourcing the production of some products, but the outsourced products will not include the flagship product htcone or the key mid-range product desire816

it is reported that HTC has outsourced at least three mid-range new products to Taiwan OEM Compal computer and mainland ODM manufacturer Wentai group. At present, these two manufacturers have begun to mass produce HTC intelligence. Note that previously, HTC's intelligence was produced by its own factories. However, in the case of continuous losses, whether this measure will work is still unknown

analysts believe that cost cutting is not so important for HTC now. It mainly solves 3. The problem of hot bed bottom plate made of special materials up to 120 ℃ is the lack of brand premium, not its own production problem

will fill the gap in the mid-range market

HTC has always regarded apple and Samsung as its most direct competitors. However, even when many companies focus on design and outsource production, HTC has always insisted on independent production. At present, Shandong new material industry still has problems such as weak new capacity, less development of high value-added products, and imperfect financing mechanism in the supply of automotive batteries independently created in the first quarter of 2017. However, in the case of continuous losses and market share being eroded, its brand positioning finally began to sink

according to the source, Wentai is ready to mass produce desire616. At the same time, Wentai is also an outsourcing manufacturer of Xiaomi. In addition, Wentai will also produce the cheapest model, desire210, launched by HTC so far. It was just released in India last month and costs about $145

in Zhang Jialin's view, HTC's performance decline last year was mainly due to the lack of the mid-range market. The so-called mid market is the price range of $150~300. It is learned that 21 of the 53 models on sale on HTC China station cost more than $500. This high price strategy also puzzled the industry

Wang Yanhui, Secretary General of the China Alliance, said in an interview that this time HTC outsourced mainly some middle and low-end products, not its core series. This choice may reduce the production cost of the company, but the effect may not be quick. At present, the most important issue is to consider how to improve the high premium of the brand

it believes that HTC's current brand influence is not enough to support its high pricing. Therefore, in this context, the company launched a series of mid-range products this year, which may be able to recover some market share

the performance of the second fiscal quarter may improve

it is understood that in addition to outsourcing production, HTC has also taken other measures to reverse the loss situation, such as personnel appointment

in the past three years, HTC has suffered a decline in revenue for 10 consecutive quarters. For this reason, 441.3 at least 6 executives have left, and the executives who recently left include design director stackeloyl. Since last year, Wang Xuehong, chairman of HTC, has actively participated in the company's management. The company recently hired paulgolden, former marketing director of Samsung's U.S. branch, as a marketing consultant

on April 28, HTC appointed Edward Wang as the acting chief financial officer. Zhang Jialin, the current chief financial officer, will exercise more responsibilities as a global sales director. According to the annual report released by HTC, Edward Wang was the joint vice president of Finance and accounting before he was promoted to acting CFO

a series of measures may indicate that the company is actively seeking change. Wang Xuehong said that last year, HTC encountered overall difficulties for suppliers of the innovative model htcone (M7), but this year almost all the supply chain problems have been solved, and the current shipment of htcone M8 is very stable. In her opinion, HTC has overcome the greatest difficulties. Zhang Jialin said from the perspective of financial reports that the financial report at the end of March 2014 was the bottom of HTC. The revenue in the second quarter of this year will be improved through the new machine, and the company will turn losses into profits as a whole